Oh I love it love it, oh I love it love it…
I will be singing that for the rest of the day but what I really love is this video and Dove’s campaign to embrace beauty of all shapes, sizes, and textures.
I have curly hair and everyone in my family has curly hair so I am intimately aware of the strange and challenging relationship between a woman and her locks. Yes the struggle with perm, press, and rollers is real; all in attempt to straighten hair that really only wants to be free.
After noticing the damage processing (perm, press, blow outs, etc.) causes I decided to go natural. Best decision ever! Gradually other women in my family followed suite and collectively our hair is healthier and happier.
What pains me though is the ridicule, bullying, and lack of self-love that girls and woman with naturally curly hair experience. As you will see in this video, all of the little girls dislike their hair; a crucial part of how we define ourselves. So it begs the question if they hate their hair, how do they feel about themselves?
Personally, I know that hating one part of yourself can inevitably lead to you disliking a lot more of yourself; and we all know that this story ends in low self-esteem and a lack of self-confidence.
So if you have a curly haired beauty in your life, remind her that she is awesome, because their are plenty of people telling her that she is not.
I love it, love it!
From Rob Candelino, VP of marketing for Unilever haircare:
“Straight and sleek hair has often been considered the beauty ideal, but we were overwhelmed by just how many women in the US have curly hair and then, we began to see how emotionally charged the relationship with one’s curly hair can be,” Rob Candelino, VP of marketing for Unilever haircare, told Yahoo Beauty. “As Dove Hair, we have a responsibility to drive positive social change and The Love Your Curls campaign is intended to inspire all women to join us in making a difference. If women show the world just how much they love their curls, they will positively impact the next generation to do the same.” Link
This quote is amazing. It shows the care and insight one company has for it’s customers. Basic human values at work at a large multi-national, billion dollar organization is refreshing and hopeful.